In recent years, the health care drugs market stared at to ascend big cake in"anti- tumor" and some medicine companies will only have to build up physical endowment and lend support to health care drugs of repress the tumor function to disguise as "anti- tumor good medicine" and even became "anti-cancer king".Face tumor sufferer and its family, their pole to the utmost publicizees the ability, use to mix body solution Shu, the health which uses a sufferer even life Lei become collect wealth treasury.
One specific name has been enouncing in the whole whole country for the product(call "gold water be fresh" as follows) of gold water fresh capsule the its nti- tumor's curative effect is obvious:"Can conquer cancer, have an extensive treatment function and show the effect of Zhao to lung cancer, stomach cancer, liver cancer, bowel cancer, bone cancer, leukemia...etc.15 kinds of malignant tumors.The sufferer is after pressing to request to take a medicine for 2~4 weeks, cancer pain can get a control".
The "gold water is fresh" capsule is exactly a kind of what kind of drugs, have such and miraculous curative effect, even can overrun the medical science field hard nut to crack of the cancer world?The reporter passes to cover to uncover it one by one of true facts.
Allege"anti-cancer absolute being medicine" originally cares an article
According to understanding, the medicine Jian section examine to affirm and can publicizee in the advertisement of the effect of "gold water fresh capsule(the country medicine quasi- word B20020662, Jian in Peking livings a medicine industry limited company to produce)" be just"cancer pain, put to treat, the chemotherapy sufferer's assistance use a medicine, to the surgical operation, put to treat, the various symptom result in by chemotherapy has already regulated a function", but publicizees data a top to express at it the gold water fresh capsule ability is main to cure in the cancer in later period, contract a lump, the strong effect relieve pain and eliminate chest and belly water etc. function.
The reporter goes and see the big pharmacy, Guangzhou of the Hua Tai anti- tumor in Guangzhou recently 100 benefit anti- tumor pharmacy etc. the tumor"gold water be fresh" of understanding in the specialty pharmacy circumstance, the salesclerk all means to have already stopped selling that product.Have a salesclerk to say to the reporter:"Gold water is should be fresh to care an article, grant the text number BE' the country medicine quasi- word B' beginning, don't cure the medicine of tumor, " many people knows that it didn't cure effect, this medicine was also difficult to sell".
In the meantime, the reporter searches from the website of national drugs food direct bureau, the country medicine quasi- word"B" for pass to restructure of health care article, be also say anti-cancer the absolute being medicine"gold water be fresh" the capsule only cares an article.
For this, the reporter inquires "gold water be fresh" concerning representative director, Zhang Ya3 Ping2, for the relevant problem and Zhang Ya3 Ping2 said to the reporters, the approval text number of "gold water be fresh" is the country medicine quasi- word, belong to drugs, publicizeed and break the law.As for"B" beginning whether is care a product?Zhang Ya3 Ping2 but with silent return in response to.
The illegal publicity spreads all over 15 city regions in the whole country
The reporter investigates to discover, "gold water be fresh" in 2004 at the public medium publicity advertisement up the mark have "overrun the new weapon, fresh medicine anti- tumor of tumor first river, gold water fresh capsule Hui and many people"'s etc. obviously grandiloquent of words.To 2006, although its publicity language has a little bit to refrain from rash action, still has "overcome traditional anti-cancer medicine can't break cancer cell the gum original layer of the surface, is not easily absorb by the human body, can't go directly to the confirmed disease of vital part, the smooth completion kills mission of put out the cancer cell" to wait illegal publicity.
According to 《advertisement method 》, 《drugs management method 》and 《drugs advertisement reviewing way 》of relevant rule, release the drugs advertisement has to take saving the contents that the class above medicine Jian section drugs advertisement criticizes a text(namely drugs advertisement reviewing form) as quasi-, can not surmount, can't even exaggerate publicity, invent effect, cheat, mislead a sufferer.
The drugs advertisement can not imply to not scientifically mean that the affirm of effect perhaps promises;Can not explain that the cure rate is perhaps efficient;Can not make use of the sufferer's name and image to testify clear.Otherwise, constitute a deceitful drugs advertisement.
The reporter know, about two in the last yearses, 15 city regions in Peking, Shanghai, river's west, Jiangsu, Xia west, mountain west, Hunan, Heilongjiang, river north...etc., drive all successively department concerned with break the law deceitful publicizee for, carried on to notify or check place to the type product.
"Overrun tumor" purely belongs to absurdity
According to medical college in Guangzhou subsidiary tumor hospital chemotherapy section vice- director doctor once Jian introduction, currently, medical science field in the world is generally accepted, the cancer is still one a hard medical science hard nut to crack for overrun, and having no a kind of drugs can completely cure cancer.But currently medical science's up curing the main means of cancer be a surgical operation(mainly used for the cancer treatment in earlier period), chemotherapy with put to treat.Chemotherapy with put to treat of the purpose kill cancer cell, but in the meantime to normal the human body cell also has damage and the immunity dint sharply descends.
Some beat the product of anti-cancer signal, if the composition belongs to actually, its function actually also just rise effect of raise the human body resistibility, such as mythic fungus, ginseng, queen bee syrup, return some glorify to imply shark powder.Science experiment expresses that these compositions treat towards put and the sufferer of chemotherapy only has assistance function just, don't have direct function to the cancer cell.
The reporter still understands and haven't a few sufferers because listen to and believe the deceitful publicity of health care food, cost a great deal of money, delayed a treatment, in the still take of the result severity life.
Expert said that caring article has health care function, allows to release an advertisement, but absolutely disallows publicity to contain treatment function, the consumer must polish eyes, some company's houses because of drive of benefits, pass an advertisement greatly four fry to make, will care the health care drugs of function to blow just only cure cancerous miracle drug wonder drug, and beat into all advertising expenses after the cost costliness sale, with the result that mislead the sufferer whom the disease nasty and disorderly hurl cure to spend to wrong money, walked to wrong road.
The interview keeps the shot anti-cancer advertisement to surround a hospital
The expert remind that discover that the tumor should cure in time, absolutely not to listenning to and believe to turn angry face a "anti- tumor medicine" health care article can thoroughly "cure for good" cancer
Each time once, the reporter go to medium the mountain tumor hospital interview, take the publicity of various each kind in keep there aren't a few hands on the sidewalk of hospital both sides of believe the road neighborhood list, brochure, continuously and affably fill a pedestrian hand.
Recently, the reporter again arrived at to here cover, just walk up the sidewalk, the person of a hair show card piece faced to come up, simultaneously speak "cured for good tumor for 3 months", part go toward filled thing in reporter's hand.Reporter hasn't responded to come over, another people run to come over, filled a piece newspaper for reporter, then the head also doesn't lift ground to continue to send out toward the stranger.Short distance of 1210 meters, the inside of the reporter's hand is unexpectedly filled to reach to 5 and 6 more to advertise to publicizee a single piece.
"Round to make track for to block up a piece" of break out of these people, the reporter carefully tooks a look the thing that they fill to come over, discover whole is an anti-cancer advertisement.These publicizee a single piece to make out colourful, print the masthead like"anti-cancer report", have a liking for to be like a piece of newspaper.
See those an advertisement publicity slogan again really captivating:"Create the second-time life for the tumor sufferer", "as long as the organ doesn't crock up, can carry out tumor to cure for good", "kill to put out tumor cell, prevent°from relapse, transfering", "as efficient as 89.2% total" ……connect authority, the expert dares not to say of"cure for good" to be also advertise by these to in great quantities use.
Expert Nu scolds deceitful publicity to harm a person
Later on, the reporter covered anti-cancer association Secretary-general, medium mountain in Guangzhou City one blood section in the hospital professor Chen2 Yun4 Xian2.
In the interview, Chen2 Yun4 Xian2 teaches the motion that the always difficult Yan get angry with to mean:"The tumor advertises all over the place and these things harm a person.These aring all whole is the means which cheats a person.Our hospital everyday has already cured to give a medicine to give to appear, usually beat expert in this hospital's name to cheat a sufferer, once I in person run into a famous doctor to give to say with a sufferer can take to find me to see a doctor ……have a lot of patients all therefore spend many wrong money, walk many wrong road just arrive a regular and big hospital to see a doctor, also have a lot of patients is because of drive big hospital indeed disease but again not willing, hence the sick disorderly hurl cure, believe lightly a deceitful advertisement and victimize as a result of be still oneself.I think that discover that the tumor has to arrive a regular hospital to cure in time.And should adopt necessary means to tidy up a market, take strict precautions against a circulate of deceitful advertisement an outlet!"
Turn angry face a "anti- tumor medicine" health care article prestige to rise
Because the profits is big, a lot of medicines, health care article that don't have anti- tumor effect also change name to change a surname to pretend to be anti- tumor a medicine.The expert read these a multifarious nti-cancer product advertisement publicity toward the reporter.
An immune system of with common Pu uses the medicine"the sweet dew gather sugar Mao to take orally a liquid" and shake a body a became "absolute being state the third", "the moxa Pu rise", "the Wei Kang good vegetable"...etc. is about 10 kinds of different"new medicine", the price also immediately increases.An effect was the mythic fungus spore powder capsule of "Jian Pi benefit spirit, cultivate mental calm to tranquilize the nerves" to also become "thousand Fo mythic funguses"s of"the eastern blessing Er work properly" of"the eastern double work properly a treasure" etc. various"anti-cancer absolute being medicine".
According to 《drugs manual and label manage provision 》, from this year from June 1, on the drugs packing and use a drugs merchandise in the advertisement publicity of have to appear an in general use in the meantime, forbid to lend "one many medicines" exaggerative curative effect, exaltation selling price.If the consumer is cheat by packing or advertisement of "one many medicines", can take charge of a section and eliminate to help to raise a report toward the drugs, claim for a solatium loss.
Expose set
1.New Hua net the reporter is dark to visit the monopoly store that"rich selenium mythic fungus treasure" is located on Chen2 Yang2 on November 16, is discover that that product exist under the circumstance that the deceitful publicity sell, raise a report toward Liaoning province industry and business bureau on November 18, later on responsibility in the industry and business bureau become sun City industry and business bureau carried on the spot a check to"rich selenium mythic fungus treasure" monopoly store, there and then accepted to pay large quantity to involve in break the law the product of publicity and publicity list.
2.The Yang see 《each quality report 》with national medicine Jian bureau on February 26 expose after existence in Hangzhou counterfeit a sheet iron stone Hu(be in imminent danger wilding, is often aggrandized into an anti-cancer absolute being medicine by illegal company's house), related section in Hangzhou City opens within the scope of whole city later on the exhibition market greatly check, descend the sheet iron stone Hu clearance which involves in to concoct a cabinet, to illegally the behavior be scathing to check place.
3.The direct administration of province drugs in the Guangdong March 9, concerning print to deliver 2006 Issue 1 《illegal the drugs advertisement announce 》medium, gold water fresh capsule(Peking set up to living a medicine industry limited company) because of having not yet examination and approval without authorization in release an advertisement in the mass media, is inspected an administration by province food drugs in Guangdong to deliver illegal notification, and is move to send together class industry and business administration to manage a section.
The 4.2005 years national medicine Jian bureau announces that Issue 1, 3, 4 and 5s illegally advertise medium, gold water fresh capsule because of illegally release advertisement in the public's medium but respectively drive sea south, Shanghai, river north, Hubei, orchid state, Anhui, Xia west etc. the city medicine Jian section check place to add up to 49 times.
See an approval text the number arguing a pure tumor medicine
According to understanding, the later drugs all promote a national health department in 1996 and the approval text number is "the Wei medicine quasi- word";The nation practices a medicine to divide inheritance after 1998, the drugs return to the fatherland the examination and approval of the direct administration of a drugs, grant the text number as"the country medicine quasi- word", this kind of grant the text number all belong to a new medicine.
Currently, our country new drugs approval format text is"the country medicine quasi- word+ a letter of alphabet+8 numerals".Among them, the letter of alphabet includes H, Z, S, B, T, F, J and represent the drugs different category respectively.
Two ex- representatives of 8 numerals grant the source of text number at first, the 3 and 4th representative changes the empress of the A.D. title of resign in year of the hair approval text number two numerals, empress 4 for grant the in proper order number of text number.According to relevant rule, the chemistry product should mark for the H, the Chinese herbal medicine product should mark for the Z, and the living creature ware should mark for the S;The health care drugs which pass to restructure should mark for the B;Chemistry diagnosis outside the body tries:The country medicine quasi- word T;The medicine uses to assist to anticipate and should mark for the F.
The related chain connects a tumor advertisement to see a flower eye the Lian knows for the fire eye really false
Face the advertisement publicity that the smallpox of air opinion falls to in disorder, how should the sufferer identify?The Zhao tumor learned a house, academician, Sun Yan , in the Chinese engineering, hospital to once introduce the tumor advertisement of"exaggerative effect" to have the following 5 characteristics:
1.Play "the country medicine quasi- word card".Because the health care article quasi- word has been already cancel, some health care articles patented medicine quasi- word, hence some products take advantage of an opportunity publicity oneself is "anti-cancer medicine" of the national approval, but they actually still keep caring an article, but cared an article and didn't cure a function at all.Mostly there is a letter of alphabet"B" in the country medicine quasi- word of these products, this explains that it cares an article change since then.For example"the moxa Kang treasure compound prescribe the asparagus match" is "B20020801".
2.Play "high-tech card".For example"the rich selenium take orally a liquid", it claims to be "match two kinds of anti- tumor of little chemical element selenium and mythic fungus(spore powder) composition at the whole body".The general sufferer doesn't know selenium is what, think to be a high technology.Selenium this kind of little chemical element contains anti- oxygenation, can raise immunity function, but can't cure tumor.Still there aren't a few anti-cancer advertisements say the own product is "gene medicine", "living creature engineering medicine", in fact and all is in the past lane Xuan falsely.
3.Play "expert's card".Calculated a quilt these illegal members to appropriate an identity, can't also have a lawsuit, because once beating lawsuit, equaled to do an advertisement for them.Meet this kind of circumstance, really make the person short of breath.In addition, the anti-cancer advertisement have will also build a false expert.
4.Play "traditional medicine card".Not a few anti-cancer advertisements are covered with "traditional medicine", "handed down from the ancestors secret recipe" the jacket of "race medicine" even.The academician said that as early as 60's in last century, he once studied not a few"handed down from the ancestors secret recipe", hope to find out a way of overrun the tumor, but a have no acquisition.He think that the cancer is just several last century, so, the traditional medicine of our country knew cancer together with doctor, therefore also nonexistent anti-cancer"secret recipe".
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